Mega trends tend to last for 10-50 years.
These are often inspired by climate change, globalisation, digital, health and wellbeing.
Social cultural trends 5-10 years.
These are are inspired by ageless society, body perfection, networked society.
Consumer trends 2-5 years.
These are inspired by street and celebrity.
Market Research Process
- Define the problem/ area of interest
- State research objective
- Develop research design
- Collect data
- Analyse data
- Interpreet
- Visual info
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