Thursday, 5 June 2014

Fragrance Brief- Brand Personality

As a group we decided to name our brand 'Without a Trace', due to the promise of our home fragrance to illuminate the smell of sexual relations. As a brand our personality qualities are:
  • Luxury
  • Discreet
  • Daring
  • Independent
  • Contemporary
  • Reliable
  • Intelligent
  • Sophistication
  • Masculine
  • Charming
  • Unique

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