Roles in Fashion Marketing - Retail Activity

Our task was to imagine we was working for a marketing agency for a US company, finding out concept straggles that the UK market uses. For this we had to find mens trainers, mens jeans and woman dresses, in the different price ranges of expensive, mid market and low budget. Me and my group went around Nottingham's city centre stores to see what we could discover. With our findings we put it all together into a powerpoint.