Advertising and Media Strategy

There are many types of advertising from traditional media, to new modern media advertising.

Types of Adverts:

• Commercial- TV, Radio
• Advertisement- Press, outdoors
• Direct Mail
• Preview or Tailer- To tease the consumer 
• Promotional Material 
• Sponsorship 
• Events
• Point of Sale- Packaging
• Advertorial - Written to look editorial or journalistic report
• PR
• Flyer 
• Digital- Banners, Emails, Social media

Press adverting is still as relevant and powerful as ever, within Print adverting there is a 3 second rule of seeing it, recognising it and remember it. 

Direct mail now days is email, This is good because it is more social and relevant to the times and engaging. Direct mail doesn't work so well when its generic and un-targeted. 

 

These are two advertisements for 7Up, The first with the baby is from the 1950's encouraging mothers to give 7Up to their babies. The second is from this year, a promotion they are doing called Project 7, to encourage their consumers do give to one of 7 charities. This shows the difference in times, drinking fizzy drinks now days is seen as a bad thing of something to enjoy not to often because of health. So now companies like 7Up do good of the bad press of sugary drinks. Bad for you but do good for others approach.

Point of Sale: Conversation
Done through window displays, sampling, special offers all have noticeable effects.

 


How you measure success