Brand Tactics

"Brand Ambition" and "Market Opportunity" are both tactics brands look for when selling theres brand and products. These are broken down into three groups.

Signature Products:
Ugg Boots, Converse Allstar, Levis, Dr Martens.

 

Design Language:
Apple, Audi.

Lifestyle:
Abercrombie + Fitch, Fat Face, Hollister.

 

These are the stages new business and rebranding companies go through to gain the consumers trust and making sure repeative purchase happens.

Evolution of a Brand:

Sales Focused

Product Focused

Brand Focused 

Brand Laddering: 

Functional Benefits 

Emotional Benefits