Brand DNA and Postioning

We had a guest lecturer, with marketing and specialist consultancy Tastebillion that, give semiotic strategies to various food, beauty and lifestyle brands. Within this lecture he gave us very useful idea's of a brand is, could become and what it should become. These were explained to us through a semiotic evaluation of evolving codes of masculinity.

• Residual- Yesterday, dated

The Intrepid explorer- wanderlust, pioneer.
The Sophisticate- sleekness, luxury.
The Purist- ruler, minimalism.

               James Franco

 Gandi

                                                                 

 

 

• Dominant- Todays mainstream

The Iconislist- iconic, emotive.
The Pimp dandy- peacock, clever, self assured.
The post modern rebel- indie, hipster, irony humour, beards.

 Will. I. Am

 

 Ricki Hall

 

 

• Emerging- New thinking ahead of the curve.

The Generational man- unity, knowledge, family.

The male ingénue- expressive, sensitive, feminine.

The Existentialist- philosophical, alternative, cutting edge.

 

Valter Torsleff

Archie Griffths