Prefume brief- Idea Generation

A main key word for fragrance is Indulgence, perfume and scents are not really need, its is a luxury a added on extra, but yet we are made to believe in advertising and such things that we need it in our everyday life. With this we can take the tone of voice of indulgence and go from dominant to emergent of the way Indulging should be.

• From Dominant

Feminine/ Me time.
Internal/ Consumed.
Physiological/ Carnal.
Individual/ Solo.
Isolated/ Separate.
Generic/ Universal.

• To Emergent

Genderless/ Us time.
External/ Experienced.
Psychological/ Mental.
Group/ Shared.
Integral/ Connected.
Unique/ Special.