Perfume Brief

When first got told about the perfume brief, I was very excited. the chance to make and design our own perfume seemed pretty crazy at the time, but now have researched a lot more into the industry, it still is something that's a hard art to master.

The UK fragrance industry is worth £1.25bn and has a lipstick effect to it so people will always buy it. Most woman putting on perfume is just apart of their daily routine; wash, teeth, get dressed, make up and lastly a few sprits of perfume. From celebrity perfume, to high end designer, niche smells, to 99p canned body sprays, perfume and scent is everywhere.

Keywords for perfume, taken from guest lecturer, Taste Billion.

• Trust
• Honesty
• Sexuality
• Indulgence
• Tradition
• Inheritance
• Humour
• Kitsch